Marketing Strategy, Messaging + Copywriting

INSPIRE ACTION WITH STORIES

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CLIENT:  

Canine Companions for Independence –– a national nonprofit that’s transformed the lives of disabled people by providing them with assistance dogs free of charge since 1975.

CHALLENGE:  

CCI needed a fundraising case statement to inspire donors to contribute millions for a new Northeast Regional Training Center in order to meet the urgent need for more assistance dogs. 

SOLUTION:  

Knowing nothing motivates people to donate more than emotionally compelling stories, I suggested to the CCI marketing staff that we build their fundraising case statement around powerful stories of CCI assistance dogs and the disabled humans whose lives they’ve transformed.

We also told the story of how CCI raises and trains assistance dogs and showcased plans for the new center. The content was sprinkled with quotes from donors and community leaders.

RESULTS:  

The fundraising campaign was a success, bringing in the millions of dollars CCI needed to create a state-of-the-art Northeast Training Center – which will celebrate its 10th anniversary next year.

SERVICES PROVIDED

  1. Story Interviews
  2. Messaging
  3. Copywriting

LIKE WHAT YOU SEE?

Let’s make your next project more successful!

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Barbara@BarbaraStafford.com

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